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Outdoor events are fun in Houston when the weather complies and the location is hip and cool. That was the case for this one held at City Centre Houston for MD Anderson. MMI produced the event and brought us in to create a Laser show using a building as the backdrop projection surface. Lifetime Fitness provided over 300 stationary bikes for riders for the hour long ride-a-thon. The Laser show added a neat dimension to the event and included graphics projected on the building and beams shooting out over the crowd, We put in a stage with a lighting system that could cover the crowd, light the buildings or light the stage and plaza. For audio we created a sound zone for the workout crowd that rocked as well as fill speakers for those passing by on the streets or walkways. The final part of the event was an hour long Zumba dance routine to some hot latin tracks. This is when the lighting and laser show really came to life. It's nice to have a 100' x 300' projection surface outdoors.

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Event Production Partner: MMIAgency.com